Blog > Paul Carl Gallipeau
11 Catering Marketing Ideas for Caterers to Generate More Leads & Sales
My fiancee and I are shopping around for catering companies for our wedding. As a marketer, I couldn't help but to pay more attention to their sales and marketing than to the actual pitches. Here are some of the ideas and things we'd have loved.
Logitech M325 Review: An Awesome Mouse that Costs Less than a Coffee Date
This is a review of the Logitech M325 wireless mouse. I've used mine daily for the past year and absolutely love it. Learn more by reading my review.
How I Wrote a Sentence Worth $455,000
This is a CRO case study on how I researched an industry and wrote a sentence for an ad that created $455,000 worth of value. Only 514 words long--check it out!
5 Search Engine Optimization Tips for Normal People: One Post's Road to Greatness
Sometimes the best thing you can do for your website's SEO is just create badass content and be patient, then think about SEO later. I'm going to share a story with you to illustrate these five search engine optimization tips...
3 Qualities of Headlines that Sell: Do Your Articles Have Them?
Your headlines are the most important part of your advertisements because they determine if people keep reading your ad or not. Here are three qualities of headlines that sell...
How to Add Google Tag Manager to the X Theme for WordPress
Learn how to add your Google Tag Manager account to the X Theme on WordPress in 5 easy steps.
5 Facts You Need to Know About Google RankBrain
Google first announced RankBrain on October 26, 2015 in a Bloomberg interview. RankBrain is an artificial intelligence system. It uses machine learning to help Google rank websites in its search engine. The goal is to provide Google users with...
6 Code Snippets You Cant Copy/Paste to Improve Your WordPress Speed & Security
WordPress is awesome but it can be slow and insecure. These code snippets can be copy/pasted into your functions to speed up and secure your installation!
61 Lessons from Jeffrey Fox’s Book: How to Get to the Top
My notes from reading the Jeff Fox's book, How to Get to the Top. They are organized and have MLA formatting. Visit for these book notes and more!
