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How I Wrote a Sentence Worth $455,000

This is a CRO case study on how I researched an industry and wrote a sentence for an ad that created $455,000 worth of value. Only 514 words long--check it out!

Posted by Paul Carl Gallipeau | Nov 30, 2017

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Google Ads

How I Achieved a 29% Conversion Rate Google Ads Account

I had a lot of fun working on this account, it's an idea I've been dying to implement for a longtime. The account began as an AdWords Express account so the bar for improvement was set really low. Read more...

Posted by Paul Carl Gallipeau | Apr 27, 2014

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