You Can Sell More.
We Can Help.


You use the internet to generate leads and to sell your products or services. Our job is to help you optimize your system and increase your ROI. We help you by applying the scientific method to digital marketing. Let’s hypothesize.

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    What are your competitive advantages?

    The things that make your company different or better than your competitors’ are your competitive advantages. What do customers say about your industry, your competitors, and you? Are there any common complaints or requests that your company can turn into a competitive advantage? Quantifiable competitive advantages are ideal.

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    What's the best way to communicate and sell your competitive advantage?

    Your business exists for one of three reasons: to solve a customer’s problem, to make a customer feel good, or both. Your customers don’t buy your product, they buy what they get from your product. People don’t buy locks, they buy protected valuables. The seller’s job is to put that value into dollars. A $150 dollar tire that lasts twice as long as a $100 tire is actually $50 cheaper.

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    Do the numbers support our hypotheses?

    Your marketing efforts must be quantified along with your sales in order to determine your return on investment (ROI). Tracking metrics allow us to test different competitive advantages in your SEO, PPC, and website. By employing the scientific method, we continuously improve the ROI of your digital marketing.

“Never stop testing, and your advertising will never stop improving.”David Ogilvy

Schedule Your Free Consultation

We offer free 30 minute consultations for our PPC, SEO, and Web Design services.

PPC

Our specialty is pay-per-click advertising, especially AdWords

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SEO

National and Local Search Engine Optimization Services

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Web Design

Your WordPress website design can be built by us.

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Digital Marketing FAQs

Pay-Per-Click (PPC) advertising is a digital marketing tool to pay publishers, search engines, or social media platforms for visitors to your website. You only pay when somebody clicks on your ad (you can choose the maximum daily budget). PPC platforms have complex options for targeting people based on geography, time, search queries, demographics, psychographics, and behaviors. As a PPC ad management agency, it is our job to make sure that you get profitable results from your ad spend. Two of the most popular PPC platforms are Google AdWords and Facebook Ads.

AdWords Ads vs. Organic Listings

Here is an example of PPC ads through Google AdWords. The orange box indicates paid (PPC) search ads and the blue box indicates non-paid (organic/SEO’d) search results. Click to enlarge.

PPC Advertising is…

  • FAST Your business gets an immediate online advertising presence.
  • PROFITABLE You will know your return on investment (ROI) down to the penny and track how every interaction users have with your ads and website.
  • FLEXIBLE You can change your budgets and make adjustmests to targeting or ad content in real time.
  • FOCUSED Advanced targeting options allow you to target potential customers and not waste money outside of your niche or service area.
Search Engine Optimization (SEO) is one facet of the digital marketing landscape. SEO focuses on improving organic traffic to your website. Organic traffic is generated through the non-paid search engine results. Paid traffic comes from sources like Google AdWords, a pay-per-click (PPC) advertising platform.

If you are interested in learning more about basic SEO, check out Google’s Search Engine Optimization Starter Guide (.PDF)