What are your competitive advantages?
The things that make your company different or better than your competitors’ are your competitive advantages. What do customers say about your industry, your competitors, and you? Are there any common complaints or requests that your company can turn into a competitive advantage? Quantifiable competitive advantages are ideal.
What's the best way to communicate and sell your competitive advantage?
Your business exists for one of three reasons: to solve a customer’s problem, to make a customer feel good, or both. Your customers don’t buy your product, they buy what they get from your product. People don’t buy locks, they buy protected valuables. The seller’s job is to put that value into dollars. A $150 dollar tire that lasts twice as long as a $100 tire is actually $50 cheaper.
Do the numbers support our hypotheses?
Your marketing efforts must be quantified along with your sales in order to determine your return on investment (ROI). Tracking metrics allow us to test different competitive advantages in your SEO, PPC, and website. By employing the scientific method, we continuously improve the ROI of your digital marketing.
“Never stop testing, and your advertising will never stop improving.”David Ogilvy
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Digital Marketing FAQs
- FAST Your business gets an immediate online advertising presence.
- PROFITABLE You will know your return on investment (ROI) down to the penny and track how every interaction users have with your ads and website.
- FLEXIBLE You can change your budgets and make adjustmests to targeting or ad content in real time.
- FOCUSED Advanced targeting options allow you to target potential customers and not waste money outside of your niche or service area.
If you are interested in learning more about basic SEO, check out Google’s Search Engine Optimization Starter Guide (.PDF)