Blog > Copywriting


Card image cap
Google Ads Case Studies CRO

How I Wrote a Sentence Worth $455,000

This is a CRO case study on how I researched an industry and wrote a sentence for an ad that created $455,000 worth of value. Only 514 words long--check it out!

Posted by Paul Carl Gallipeau | Nov 30, 2017
Card image cap
Copywriting

3 Qualities of Headlines that Sell: Do Your Articles Have Them?

Your headlines are the most important part of your advertisements because they determine if people keep reading your ad or not. Here are three qualities of headlines that sell...

Posted by Paul Carl Gallipeau | Mar 24, 2017